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How to Use this Template to brainstorm startup ideas- This template is designed to help you quickly brainstorm and validate your startup idea. Click to add a new topic. Begin by filling out each section with concise answers, focusing on the problem, solution, and key customers. The goal is to create a clear, actionable snapshot of your business model. Keep it iterative—refine and update your canvas as you gain more insights!

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Example

Canva

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Problems statement

List top 1 - 3 problems

  1. Lack of accessible, user-friendly tools for non-designers to create professional-quality graphics.
  2. Pain point 2
  3. Pain point 3

Solution

outline a possible solution for each problem

An easy-to-use online graphic design tool with drag-and-drop features, templates, and resources.

USP

Single clear, compelling message that states why you are different

“Empowering everyone to design anything” — Professional-quality design made simple for all users, no design experience needed.

Moat

Something that cannot be easily bought or copied

A vast library of templates, photos, and fonts, combined with a user-friendly interface and strong community of users.

Customer Segment

List target customers and users

Small businesses, marketers, bloggers, educators, students, and non-designers who need easy graphic design solutions.

Existing Alternatives

list how these problems are solved today

Adobe Photoshop, Microsoft PowerPoint, Microsoft Paint, and other graphic design tools.

Key Metrics

List key numbers that tell you how your business is doing

Number of active users, design frequency, templates used, and conversion rates from free to premium plans.

High-level Concept

X for Y analogy concept in a sentence

“An easy and powerful design tool for everyone” — A cloud-based design platform accessible to anyone.

Channels

path to customers. Inbound, outbound

Social media marketing, content marketing, influencer collaborations, email marketing, and referrals.

Early Adopters

Characteristics of Ideal customers

Entrepreneurs, bloggers, educators, and small businesses need to create professional designs without hiring designers.

Cost Structure

Fixed and variable costs

Platform development, cloud infrastructure, licensing of design assets (photos, fonts), marketing, and customer support.

Revenue Stream

Sources of Revenue

Subscription fees for premium features (Canva Pro), team subscriptions, and sale of design elements (photos, templates).

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